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The Secret To How Snapple Cap Facts Get Written
The “clever” factoids that appear on the inside of Snapple caps may seem to be the creations of a bunch of fun-loving, trivia geeks, but as this UCB Comedy clip reveals the world of Snapple cap writing is actually a cutthroat den of high strung, foul-mouthed, cocaine-fueled executives. It kind of makes us wonder who’s writing those Bazooka Joe gum jokes?
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Tags: snapple facts, ucb comedy, viral
August 22nd, 2008 at 5:55 am
its not true.
a bunch of internal marketing folks ask a promotions agency to create the facts. they will then submit for marketings approval. they are compiled from various resources.
they’re not as clever as you think just another mega-corporation trying to make a brand feel homegrown and personal.
August 22nd, 2008 at 12:17 pm
Very good comedy.
August 25th, 2008 at 7:44 am
True story: about 7-8 years ago I read a Snapple cap with a factoid stating that shrimp could not swim backwards. I knew for a fact that shrimp could swim backwards, I’d witnessed it many times myself.
So I emailed Snapple through the address on their web site and asked them where they got the copy for the factoids. They pointed me to a college student’s web page, and among the pages with recycled blonde jokes and urban legends was the list of “little-known facts” that the package designers mined for copy.
They must have thought that since the page was hosted on a college’s server, it was somehow factual. I wrote them back and asked them if anyone thought to double-check the information. Never got a response.
August 25th, 2008 at 1:33 pm
@roger: The fact states that shrimp can ONLY swim backwards.
August 26th, 2008 at 10:05 pm
haha pwned
September 1st, 2008 at 8:18 am
HA HA HA that was pretty good